Cookie Policy
Last updated: 19 August 2025
What are cookies?
This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect via cookies and how we use that information), and how you can manage your cookie settings.
Cookies are small text files stored on your device when a website is loaded in your browser. They help our site function properly, enhance security, deliver a better user experience, and let us understand how the website performs so we can analyse what works and where we need to improve.
How do we use cookies?
Like most online services, we use both first-party and third-party cookies. First-party cookies are mostly necessary for the website to function correctly and they do not collect personally identifiable information.
Third-party cookies help us understand website performance and how you interact with our site, keep our services secure, tailor and measure advertising (where used), and overall provide you with a better experience — including helping to speed up future visits.
Where relevant, we may combine information you provide with information collected via cookies. We use this combined information for the purposes set out above and in our Website Privacy Policy.
Who we share personal data with
Where cookies and similar technologies involve personal data, we may share that data with the following recipients, as described in our Privacy Policy:
- Our staff – authorised EcoCremation personnel.
- Trusted partners and suppliers – for example, providers of analytics, payments, call tracking, hosting, security and performance services.
- Professional advisers – such as auditors and lawyers, where necessary.
- Regulatory and law-enforcement authorities – where required by law or where we consider it necessary.
- Prospective purchasers – if we sell all or part of our business (under appropriate confidentiality terms).
Types of cookies we use
Necessary
Necessary cookies enable core features (for example, secure log-in, payments, and saving your consent preferences). They are essential for the site to work properly and cannot be switched off in our systems.
| Cookie | Duration | Description |
|---|---|---|
| cookieyes-consent | 1 year | Set by CookieYes to remember your consent preferences on subsequent visits. Does not store personal information. |
| onboarding | Session | Helps us recognise answers you may have provided to a partner before arriving on our site, so we don’t repeat questions. |
| _csrf | 9 months 26 days | Security cookie used to prevent cross-site request forgery. |
| willsReferralParams | 3 months | Indicates if you have a partner voucher so we can apply the correct discount without you entering a code. |
| ecocremation_account_session | 1 day | Authenticates you across our applications after you log in. |
| __stripe_sid | 1 hour | Used by Stripe for fraud prevention and to assess transaction risk. |
| __stripe_mid | 1 year | Used by Stripe for fraud prevention and to assess transaction risk. |
| fwClientId | 3 months | Stores an anonymous, randomly generated ID to provide a consistent experience across our sites. |
| __cf_bm | 1 hour | Set by Cloudflare to support Bot Management. |
| _cfuvid | Session | Set by Calendly to maintain session consistency and provide a better booking experience. |
Functional
Functional cookies recognise you when you return to our site so we can personalise content and remember preferences.
| Cookie | Duration | Description |
|---|---|---|
| calltrk_referrer | 3 months | Set by CallRail to store the referring URL so tracking numbers can be attributed accurately. |
| calltrk_landing | 3 months | Set by CallRail to store the landing page URL for accurate source attribution. |
| ytidb::LAST_RESULT_ENTRY_KEY | Persistent | Set by YouTube to remember the last clicked search result entry (improves relevance for embedded videos). |
| yt-remote-cast-installed | Session | Set by YouTube to store video-player casting preferences for embedded videos. |
| yt-remote-session-app | Session | Set by YouTube to store interface preferences for the embedded video player. |
| yt-remote-session-name | Session | Set by YouTube to store the video-player session name. |
| yt-remote-cast-available | Session | Set by YouTube to record whether casting is available. |
| yt-remote-fast-check-period | Session | Set by YouTube to help maintain video-player session state. |
Analytics and performance
Analytics cookies help us count visits and traffic sources, understand how visitors move around the site (including before calling us), and improve usability.
| Cookie | Duration | Description |
|---|---|---|
| formattedFirstTouchTrackingParams | Session | Stores how you first found EcoCremation (e.g., referral source) to help us understand discovery paths. |
| _gcl_au | 3 months | Set via Google Tag to measure the effectiveness of advertising. |
| _ga | 1 year 1 month 4 days | Set by Google Analytics to calculate visitor, session and campaign data; stores a random ID to recognise unique visitors. |
| _gid | 1 day | Set by Google Analytics to store information on how visitors use the website. |
| _ga_* | 1 year 1 month 4 days | Set by Google Analytics to store and count page views. |
| calltrk_session_id | 3 months | Set by CallRail to store a unique identifier for a browser session; used to track call activity originating from the site. |
| _fbp | 3 months | Set by Facebook to deliver and measure advertising after visiting the website. |
| _uetsid | 1 day | Set by Microsoft Advertising (Bing) to engage with users who previously visited the website. |
| _uetvid | 1 year 24 days | Set by Microsoft Advertising (Bing) to recognise returning browsers. |
| calltrk_nearest_tld | Session | Required by CallRail to select the appropriate tracking domain. |
| formattedTrackingParams | 3 months | Stores the most recent way you found EcoCremation to help us improve the experience. |
| _hjSessionUser_* | 1 year | Set by Hotjar to associate subsequent visits with the same anonymised user. |
| _hjSession_* | 1 hour | Set by Hotjar to maintain the current session. |
| bugsnag-anonymous-id | Persistent | Set by Bugsnag/Juicer for error reporting and diagnostic analytics. |
| __adal_ca | 6 months | Adalyser: identifies which advertising campaign drove the visit. |
| __adal_cw | 7 days | Adalyser: ties conversion events back to earlier visits. |
| __adal_id | 1 year 1 month 4 days | Adalyser: assigns a unique device identifier. |
| fwExperiments | 180 days | Stores information about A/B tests to help optimise the site and analyse results. |
Targeting/Advertising
These cookies record your visit, the pages you view and the links you follow. They do not store information that directly identifies you, but they can identify your browser and device. We may share this information with third parties to make advertising on other websites (e.g., Facebook) more relevant to you.
| Cookie | Duration | Description |
|---|---|---|
| MUID | 1 year 24 days | Set by Microsoft to recognise unique browsers across Microsoft sites; used for advertising and analytics. |
| test_cookie | 15 minutes | Set by DoubleClick to check if the browser supports cookies. |
| IDE | 1 year 24 days | DoubleClick IDE cookie used to show relevant ads based on interactions with the website. |
| YSC | Session | Set by YouTube to measure views of embedded videos. |
| VISITOR_INFO1_LIVE | 6 months | Set by YouTube to estimate bandwidth and deliver the appropriate player interface. |
| yt-remote-device-id | Persistent | Set by YouTube to store video-player preferences on the device. |
| yt-remote-connected-devices | Persistent | Set by YouTube to store video-player preferences across connected devices. |
| __adal_ses | 1 hour | Adalyser: records active session and conversions to prevent duplicates. |
Manage cookie preferences
You can change your cookie preferences at any time by using the button above to reopen the cookie consent banner and adjust or withdraw your consent.
In addition, you can block or delete cookies in your browser settings. See the guides below:
- Chrome: https://support.google.com/accounts/answer/32050
- Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
- Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
If you use another browser, please refer to its official support documentation.
Legal information: EcoCremation is a trading name of PREMIERE INTERNATIONAL LIMITED, registered office: 35 Firs Avenue, London, England, N11 3NE.