Last updated: 19 August 2025

Who are we?

In this Policy, references to “we”, “us”, or “EcoCremation” are references to PREMIERE INTERNATIONAL LIMITED. PREMIERE INTERNATIONAL LIMITED and its group companies (if applicable) may have access to personal data covered by this policy, where necessary and lawful.

PREMIERE INTERNATIONAL LIMITED is a company registered in England. Our registered office is 35 Firs Avenue, London, England, N11 3NE, UK. We are the data controller of your personal data and are committed to protecting and respecting your privacy.

About this policy

This Policy (together with our terms and conditions) sets out the basis on which we will process any personal data we collect from you, or that you provide to us. We also have a Customer Privacy Policy for our customers. Please read this Policy carefully to understand how we collect, use and treat your personal data.

For the purposes of data protection laws in the UK, the data controller is PREMIERE INTERNATIONAL LIMITED.

If you have any questions regarding the contents of this Privacy Policy, please contact info@ecocremation.uk.

Whose personal data do we collect?

Personal data is any information which can (or could be used to) identify a living person.

This Privacy Policy covers our practices when using the personal data of:

1. Individuals who have a business relationship with us, such as our suppliers and charity partners (“business contacts”).
2. Individuals who visit our website or our social media pages.
3. Individuals who are executors, trustees, points of contact or beneficiaries named in the context of the provision of our products and services, where this is not otherwise covered by our Customer Privacy Policy.

Where do we collect your information from?

Directly from you: we may collect your personal data when you access our website and social media pages, communicate with us in the course of our business relationship, or through our normal communication channels.

From third parties: your information may be shared with us by other organisations. For example, if you work for one of our suppliers, they may provide us with your personal information. If you are an executor, trustee, point of contact or beneficiary, our customers may provide us with your name and contact information.

From publicly available sources: we may collect information from public sources, including:

1. Information which is publicly available on social media platforms such as X/Twitter or Facebook (for example, content you post on our pages or interactions with our accounts). Please also review the privacy policies of those platforms and ensure your privacy settings are up to date.
2. Information which is widely available in the public domain, such as newspaper articles; Google search results; other websites (for example, company websites of our suppliers); Companies House and the Land Registry.
3. Information collected when you visit our website and social media pages. We collect technical information from your computer or device (such as IP address) and data via cookies and similar technologies. Please see our Cookie Policy for more information.

We may combine your personal data from one or more of these sources for the purposes set out in this Privacy Policy.

What personal information do we collect and how do we use it?

For our business contacts

Information we collect about our business contacts includes:

• Basic identifiers, such as name, surname, date of birth, age, gender and job title.
• Contact details, such as address, email and telephone number.
• Financial and transactional information, including bank account and payment card details (for example, for payments to suppliers).
• Communications with our business contacts.
• Information from public sources, such as company webpages or social media.
• Any further information that you have given us (for example, through accessing our website).

How we use the personal information of our business contacts:

• To provide our services to customers and to ensure the smooth and efficient running of EcoCremation’s business operations.
• When deciding whether to enter into a partnership with any particular charity or organisation.
• To build relationships with suitable suppliers and partners.
• To fulfil transactions, process payments and keep our financial records updated.
• To carry out audits of our records and to administer our accounts.
• To ensure the security of our systems and premises.
• To comply with our contractual, legal and regulatory obligations.
• In the event that we buy or sell any business or assets, in which case we may disclose your personal data to the prospective seller or buyer (in accordance with applicable data protection laws); or if PREMIERE INTERNATIONAL LIMITED or substantially all of its assets are acquired by a third party, in which case personal data held by EcoCremation may be transferred to the purchaser.

Our legal basis for processing the personal information of our business contacts:

• Where processing is necessary for the performance of a contract with a supplier or partner who is an individual or sole trader (or to take steps prior to entering into the contract).
• Where it is necessary to comply with legal requirements (for example, obligations to share information with HMRC for VAT or other tax reasons).
• Where processing is necessary for our legitimate interests (or a third party’s). We balance these interests against your rights and interests. Our legitimate interests include:
  • Running our business and pursuing our business objectives.
  • Providing our services to customers through our suppliers.
  • Building relationships with customers and partners.
  • Ensuring the security of our premises and systems.

For our website and social media users

Information we collect about website and social media users includes:

• Personal data collected while browsing our website and social media pages via cookies and similar technologies (see Cookie Policy).
• Personal data provided in communications sent through our contact forms and on our social media pages.
• Technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet; your login information; browser type and version; time zone setting; browser plug-in types and versions; operating system and platform.
• Information about your visit, including the full Uniform Resource Locators (URL); clickstream to, through and from our website (including date and time); products you viewed or searched for; page response times; download errors; length of visits to certain pages; page interaction information (such as scrolling, clicks and mouse-overs); methods used to browse away from the page; and any phone number used to call our customer service number.

How we use the personal information of website and social media users:

• To make our website more secure.
• To administer our website and for internal operations, including troubleshooting, data analysis, testing, research, and statistical and survey purposes.
• To monitor and ensure the smooth running of our EcoCremation website.
• To monitor activity about us on social media, including responding to questions, complaints and feedback.
• To perform statistical analysis to monitor and improve the website user experience.
• To ensure the security of our website and network systems.
• To comply with our contractual, legal and regulatory obligations.
• In the event that we buy or sell any business or assets, in which case we may disclose your personal data to the prospective seller or buyer (in accordance with applicable data protection laws); or if PREMIERE INTERNATIONAL LIMITED or substantially all of its assets are acquired by a third party, in which case personal data held by EcoCremation may be transferred to the purchaser.

Our legal basis for processing the personal information of website and social media users:

• Where it is necessary to comply with legal obligations (for example, reporting criminal activity on our website).
• Where processing is necessary for our legitimate interests (or a third party’s). Our legitimate interests include:
  • Conducting analysis on visitor numbers and profiles to better understand customer demographics and website use.
  • Optimising visitor engagement and informing future content.
  • Monitoring and investigating any security risks to our website.
  • Managing EcoCremation’s public profile via social media and responding promptly to questions, complaints or feedback.

If you require further information on our legitimate interests, please email info@ecocremation.uk.

For executors, trustees, points of contact and beneficiaries

Information we collect includes:

• Basic identifiers such as name, surname, date of birth, age and gender.
• Contact details such as address, email and telephone number.
• Communications with executors, trustees, points of contact and beneficiaries.
• Public domain information (for example, company website information if you are a professional trustee or executor).
• Any further information that you have given us (for example, through accessing our website).
• Any further information that our customer has given us.

How we use this personal information:

• To contact executors, trustees, points of contact and/or beneficiaries in the context of the provision of our products and services, where this is not otherwise covered by our Customer Privacy Policy.
• To respond to queries, complaints and feedback.
• To comply with our legal obligations (including those arising under contracts) and to deal with any legal claims.
• In the event that we buy or sell any business or assets, in which case we may disclose your personal data to the prospective seller or buyer (in accordance with applicable data protection laws); or if PREMIERE INTERNATIONAL LIMITED or substantially all of its assets are acquired by a third party, in which case personal data held by EcoCremation may be transferred to the purchaser.

Our legal basis for processing this information:

• Where processing is necessary for the performance of a contract (or to take steps before entering into a contract).
• Where it is necessary to comply with legal or regulatory requirements (for example, sharing information with law enforcement where we suspect fraud).
• Where processing is necessary for our legitimate interests (or a third party’s), including:
  • Providing the services our customers have requested, which may involve contacting nominated executors, trustees, points of contact and beneficiaries.
  • Improving our services, including responding to queries, complaints and feedback.
  • Running our business and pursuing our business objectives.
  • Ensuring the security of our premises and systems.

If you require further information on our legitimate interests, please email info@ecocremation.uk.

Diversity data: We do not actively seek to collect diversity data (also known as ‘special category data’). You will never be obliged to provide diversity data (for example, ethnicity, sexual orientation or religion) and providing this type of information is your choice. However, in some cases diversity data may be inferred from circumstances (for example, sexual orientation from relationship status, or religious or philosophical beliefs from details of funeral arrangements). We may also process health information for customers who lack capacity. We may collect sensitive data which is not diversity data, such as details of children under 18 and vulnerable adults.

In all cases, we will process this information strictly in order to provide the products or services that you have requested and not for any other purpose, and on a legal basis which complies with UK GDPR and the Data Protection Act 2018.

Who will my personal information be shared with?

We will share your personal information with third parties, including:

• EcoCremation staff and contractors.
• Third-party suppliers who provide IT systems and other technical support and assistance (for example, our website and social media maintenance providers).
• Professional advisers, such as our auditors and lawyers.
• Third parties involved in the provision of funeral services, such as our partners, medical practitioners (including a deceased person’s doctor), hospitals, coroners and care homes.
• Third parties involved in the provision of probate services, such as solicitors who accept referrals, and estate and property agents.
• Third parties who help us identify areas where we can improve our services (for example, by analysing feedback on external review platforms).
• Public bodies such as HMRC, courts, regulators, government bodies and police authorities where required or requested by law, or where we consider it necessary.
• Where we are defending a legal claim, in which case your personal information may be transferred in relation to that claim.
• Prospective buyers (under appropriate confidentiality terms) if we are discussing the sale of any assets, and the buyer if the sale completes.

Our use of anonymised datasets

Anonymised data is information which cannot be used to identify a living person. It is useful for statistical analysis and identifying general trends. We may convert your personal data into an anonymised format for internal use and, where appropriate, for publication (for instance, to show the age range of customers and/or website visitors, or geographical areas where we provide a high volume of service).

We may use your personal information to generate aggregated, anonymised data for internal reporting, customised marketing content, insight and analysis. This enables us to improve and personalise our website, the products we offer and search results. As part of this we use Google Analytics (including Google Signals). For further information, see Google’s Privacy and Terms.

Are there any legal requirements to provide personal information?

In certain circumstances, if you do not provide personal information that is required, we will not be able to perform our obligations under a contract with you or provide services. We will try to make it clear whenever this situation arises and what the consequences will be for you.

Where we hold personal data

All information you provide to us is stored on secure servers. Where we have given you (or you have chosen) a password which enables access to certain parts of our website, you are responsible for keeping this password confidential. You must not share your password with anyone.

We use third-party suppliers to manage our IT systems, including cloud service providers. Your information may therefore be transferred outside the United Kingdom (for example, to the United States). Where we transfer your personal information outside the UK, we will ensure appropriate safeguards are in place, such as the International Data Transfer Agreement available from the ICO website here.

If you would like more information on our data transfers and the safeguards we have in place, please contact us.

How long we store your personal data for

We will retain any personal data that you provide, and documents created using our services, for as long as is necessary to provide the relevant service and for our legal and administrative purposes. If your data is required for a legal dispute, it will be held until the dispute is resolved.

You can also ask us to delete your data in certain circumstances (see ‘Your rights under data protection laws’ below).

Where we have processed your personal data to provide you with marketing communications with your consent, we may contact you periodically to ensure you are happy to continue receiving such communications. If you tell us that you would like to stop receiving them, we will remove your personal data from our list.

Your rights under data protection laws

Right to object

You have the right to ask us to stop processing your personal data based on our legitimate interests (as set out above). If you do so, we will stop unless we can demonstrate compelling grounds to continue in accordance with data protection laws. You also have the right to object to processing for direct marketing at any time.

Right of access

You have the right to receive confirmation as to whether we are using your personal data and to obtain information about how we are using it. You also have the right to access the personal data we are processing about you.

Right to rectification

You have the right to ask us to rectify any inaccurate personal data we hold about you. You also have the right to have incomplete personal data completed by providing a supplementary statement.

Right to restriction

You have the right to restrict our processing of your personal data where: you are contesting its accuracy; our processing is unlawful but you do not want the data erased; we no longer need to process it for the agreed purposes but you wish to preserve it for the establishment, exercise or defence of legal claims; or we are processing your data on the basis of our legitimate interests and you:

• object to our processing on this basis; and
• want processing of the relevant personal data to be restricted until it can be determined whether our legitimate interests override your interests and rights.

If you exercise your right to restriction and we determine that processing should be restricted, we will only process the relevant personal data with your consent and, in addition, for storage and any legal claims.

Right to data portability

You have the right to receive your personal data in a structured, commonly used and machine-readable format, and the right to transmit such data to another controller.

Right to erasure

You have the right to ask us to erase your personal data where at least one of the following applies: the processing is no longer necessary in relation to the purposes for which your data was collected or otherwise processed; our processing is based on your consent and you have withdrawn that consent and there is no other legal ground for processing; you object to processing as set out under the “Right to object” above and we have no overriding legitimate interest; the personal data has been unlawfully processed; or erasure is required to comply with a legal obligation.

Right to withdraw consent

If you have given us consent to process your data, you have the right to withdraw that consent at any time by contacting us. This includes the right to ask us to stop using your personal information for marketing purposes.

If you have any concerns or queries relating to the use of your personal data, please contact info@ecocremation.uk and we will do our best to resolve the issue informally.

If an issue cannot be resolved, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the supervisory authority for data protection in the UK. For further information, please see https://ico.org.uk/make-a-complaint/.

Exercising your rights

You can exercise your rights by contacting us at info@ecocremation.uk. We may ask for confirmation of your identity before acting on your request.

Links on our website

Our website may, from time to time, contain links to and from the websites of our partner networks and affiliates. Our service may also connect you to different websites. If you follow a link to any of these websites or use our service to access them, please note that you have left our website and those websites have their own privacy policies. We do not accept any responsibility or liability for those policies or websites. Please check their policies before you submit any personal data to them.

Changes to our privacy policy

Any changes we make to our Website Privacy Policy in the future will be posted on this page. Please check back frequently to see any updates or changes. If we make any significant changes and we have your contact details, we’ll email you to let you know.

Cookies

Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse and also allows us to improve our website. Please see our Cookie Policy for further details.

Customer Privacy Policy

PREMIERE INTERNATIONAL LIMITED, a company registered in England and Wales (company number 13943516), with registered office at 35 Firs Avenue, London, England, N11 3NE, UK, is the data controller of your personal data and is committed to protecting and respecting your privacy.

In this Policy, references to “we”, “us”, or “EcoCremation” are references to PREMIERE INTERNATIONAL LIMITED. PREMIERE INTERNATIONAL LIMITED and its group companies (if applicable) may have access to personal data covered by this policy, where necessary and lawful.

This Policy (together with our terms and conditions) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.

We also have a Website Privacy Policy which applies to individuals who may visit our website or social media pages.

For the purposes of data protection laws in the UK, the data controller is PREMIERE INTERNATIONAL LIMITED. If you have any questions regarding the contents of this Customer Privacy Policy, please contact info@ecocremation.uk.

1. Whose personal data do we collect?

Personal data is any information which can (or could be used to) identify a living person.

This Customer Privacy Policy covers our practices when using the personal data of:

1. Individuals who are potential or current customers for one of our products or services (e.g. funerals, funeral plans, wills, probate).
2. Individuals whose personal data is provided by our customers for one of our products or services, including executors, trustees or beneficiaries named in the context of our service provision.

This does not include the personal information of the deceased, who are not covered by data protection law in the UK.

2. Where do we collect your information from?

Directly from you: we may collect your personal data when you create an account and sign up for a product through our website or over the phone, communicate with us in the course of our relationship with you as a customer, or via our normal communication channels.

From third parties: your information may be shared with us by other organisations (for example, through partnerships if you have requested your data be shared to redeem a voucher). Your name and contact information may be provided to us by our customers if you are an executor, trustee or beneficiary.

From publicly available sources: we may collect information from public sources including:

1. Information publicly available on social media platforms such as X/Twitter or Facebook (for example, where you interact with our accounts to make a complaint, a data rights request or provide feedback). Please review those platforms’ privacy policies and ensure your privacy settings are up to date.
2. Information widely available in the public domain such as newspaper articles; Google search results; other websites (for example, company websites of our suppliers); Companies House and the Land Registry.

We may combine your personal data from one or more of these sources for the purposes set out in this Customer Privacy Policy.

3. What personal data do we collect and what purposes do we collect it for?

We collect personal data both directly from you and from third parties as listed above. The precise types of personal data and the purposes for which we use them will vary depending on the service we provide to you.

The personal data which we may collect and process about you includes (examples only):

Product / service	Types of data collected	Purposes of processing
Online wills	Basic identifiers (name, surname, date of birth, age, gender); contact details (address, email, telephone); payment information (card details); relationship status; information on assets and liabilities (including property, accounts, investments, vehicles, shares, policies and pensions); beneficiaries’, executors’ and trustees’ details; technical information (IP address, login, browser, time zone, device); website usage (URLs, clickstream, pages viewed, response times, errors, interactions); cookies data (see Cookie Policy); call recordings.	To enter into and perform our contract (see terms and conditions); respond to enquiries; contact you about our services; take payment; maintain legal and regulatory records.
Telephone wills	As above, plus nationality, country of origin and domicile; certain parental/marital information relevant to inheritance; employment information; partner/guardian details; health information where capacity is relevant; call recordings.	As above.
Funerals	Basic identifiers (name, age, marital status, gender); contact details; point of contact details; family details; GP/medical professional details; executors’ details; designated person for collecting ashes; religious beliefs where relevant to the service; payment information; technical and website usage data if you enquire online; cookies data; call recordings.	To arrange a funeral; respond to enquiries and provide quotes; refer you to our direct cremation and funeral partners where appropriate (who act as separate controllers; please refer to their privacy policies); verify your authority to arrange a funeral; contact you regarding arrangements; take payment; maintain legal and regulatory records.
Funeral Plans	Basic identifiers; contact details; payment information; details relating to vulnerabilities (with consent); details of a nominated representative (if provided); call recordings.	To enter into and administer a funeral plan; respond to enquiries; make reasonable adjustments; contact you or your nominated representative; take payments; maintain legal and regulatory records.
Probate	Basic identifiers; contact details; identity documents; details of nominated contacts, co-executors, co-owners, guardians, trustees and beneficiaries; other relevant family information; details of creditors or recipients of gifts; property keyholder/occupier details; details of co-owners/joint account holders/trust beneficiaries; details of any potential claims or disputes; call recordings.	To provide probate guidance; to refer you (with your agreement) to trusted legal partners for probate services; respond to enquiries; maintain legal and regulatory records.

For all services above, we also process data arising from customer contact with you — including enquiries, requests for support and feedback — to provide the product or service requested and, where relevant and permitted, for marketing.

Diversity data: We do not actively seek to collect special category data and you will never be obliged to provide diversity data (e.g. ethnicity, sexual orientation or religion). However, in some cases it may be inferred from context (for example, religious beliefs from funeral arrangements). We may process health information for customers who lack capacity. We may also collect sensitive data which is not diversity data, such as details of children under 18 and vulnerable adults.

In all cases, we will process this information strictly to provide the services requested and not for any other purpose, and on a legal basis compliant with UK GDPR and the Data Protection Act 2018.

4. What is our basis for processing your personal data?

We will process your data on one or more of the following legal bases:

1. Your consent.
2. Performance of a contract with you (or steps to enter into a contract).
3. Compliance with a legal obligation.
4. Our legitimate interests or those of a third party, provided these are not outweighed by your rights and interests.

Examples include:

• To enter into and perform contracts with you: we process necessary personal data to provide our services. If you do not provide required data, we may be unable to provide the services.
• To provide services to you: we use third-party service providers to help deliver our services. We only share what is necessary and ensure appropriate contractual protections.
• To improve how we provide our services (legitimate interests): for example, analysing call recordings and feedback (including on external platforms), and user interactions with our services.
• To make our website better and more secure (legitimate interests): tailoring content and layout, administering and securing the website, and using analytics and search tools (see Cookie Policy). We do not share your personal data with analytics or search providers beyond what is necessary for these purposes.
• User research (legitimate interests): contacting you about your experience with our products and services to help us improve and develop them.
• EcoCremation marketing: with your consent, we may contact you via email, SMS or post. If you have previously bought a product or service from us, we may contact you unless you opt out, relying on our legitimate interests. All communications include an unsubscribe option. You can also email info@ecocremation.uk to opt out.
• Partners and campaigns (legitimate interests): we may share limited basic information to help partners attribute referrals and assess campaign performance, respecting your communication preferences.
• Business transfers (legitimate interests): if our business or assets are sold, your data may be transferred to the purchaser to allow continuity of service.

Our use of anonymised datasets: We may convert your personal data into anonymised form for internal reporting, customised content, insight and analysis (for example, to improve and personalise our website and services). See also Google’s Privacy and Terms.

We may also share anonymised, aggregated information with charity partners to help them understand the effectiveness of legacy marketing, while maintaining your privacy.

5. Are there any legal requirements to provide personal information?

In certain circumstances, if you do not provide required personal information, we will be unable to perform our obligations under a contract with you or provide services. We will make this clear whenever it applies and explain the consequences.

6. Who do we share your personal data with?

We may share your personal data with a limited number of third parties, including:

• PREMIERE INTERNATIONAL LIMITED staff and contractors.
• Approved partners involved in wills, funerals and probate (where relevant), some of whom may receive limited demographic data necessary to provide their services.
• Third parties involved in funeral services (for example, partners, medical practitioners, hospitals, coroners and care homes).
• Third parties involved in probate services (for example, solicitors who accept referrals, and estate and property agents).
• IT service providers (for example, cloud services, document signing, call recording, training resources, invoicing, payment services, performance monitoring, analytics and helpdesk services).
• Our professional advisers (such as auditors and lawyers).
• Public authorities such as HMRC, DWP, the Probate Registry, courts, regulators and law enforcement when required by law or where necessary.
• Parties to a legal claim where necessary to defend or pursue that claim.

7. Where will my personal data be held?

All information you provide to us is stored on secure servers. Where we have given you (or you have chosen) a password to access certain parts of our website, you are responsible for keeping it confidential.

We use third-party suppliers to manage our IT systems, including cloud service providers. Your information may therefore be transferred outside the United Kingdom (for example, to the United States). Where we transfer your personal information outside the UK, we will ensure appropriate safeguards are in place, such as the ICO’s International Data Transfer Agreement (see ico.org.uk).

If you would like more information on our data transfers and the safeguards we use, please contact us.

8. How long will my personal data be held for?

We will retain personal data and documents created using our services for as long as necessary to provide the relevant service and for our legal and administrative purposes. If your data is required for a legal dispute, it will be held until the dispute is resolved.

Due to the nature of our services and pursuant to Article 17(3) UK GDPR, if you complete a will using our service, we may securely store your data for as long as required to resolve potential legal issues (for example, suspected fraud or where a will is contested). You can also make a data deletion request in certain circumstances (see ‘What rights do I have?’ below).

Where we have processed your personal data to provide you with marketing communications with your consent, we will remove your personal data from our list if you tell us you no longer wish to receive such communications.

9. What rights do I have?

You have certain rights as a data subject. Please see our Website Privacy Policy for further details, or contact us using the details below.

Exercising your rights

You can exercise your rights by contacting us at info@ecocremation.uk. We may require confirmation of your identity before acting on a request.

If you have any concerns or queries relating to the use of your personal data, please contact info@ecocremation.uk and we will aim to resolve the issue informally.

If an issue cannot be resolved, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO). For further information, please see https://ico.org.uk/make-a-complaint/.

Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page. Please check back frequently to see updates or changes. We will inform you of any significant changes where appropriate.

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Legal information: EcoCremation is a trading name of PREMIERE INTERNATIONAL LIMITED, registered office: 35 Firs Avenue, London, England, N11 3NE.